"The breakthrough and ones like it could help propel the grocery business into the modern era. The industry wants to make buying food online as simple and commonplace as purchasing clothes or consumer electronics. But fulfilling fresh food orders quickly, reliably and profitably is devilishly hard. Even Amazon.com Inc., which recently acquired Whole Foods Market, hasn’t cracked the code and recently halted its Amazon Fresh service in several U.S. states. "
“Our associates have told us that they are excited that the technology will focus on tasks that are repeatable, predictable and manual, freeing them up to focus more on selling merchandise and serving customers, which have always been the most exciting parts of working in retail.”